Professional Work

RCSD Prekindergarten Campaign 2022-23

To aid in boosting enrollment for the 22-23 school year, RCSD PreK put together a campaign to advertise enrollment. The campaign ran from March 2022 and runs into September of 2022. The original design was created with specific elements that fit as the ads need to be rearranged. As well, several current students were selected to be the "face" of the campaign on all ads.

RCSD Enrollment Campaign 2022-23

To aid in boosting enrollment for the 22-23 school year, RCSD put together a campaign to advertise enrollment. The campaign ran from February 2022 till the end of April 2022. The original design was create with 2 options, to direct one at high school grades, one at middle school grades, and one at the kindergarten level. The ads were features online, bus shelters, bus interiors, and buses with simultaneous radio ads running along with internal robo calls to parents.

Logo Creation

Over the years I've worked to create many different logos within and outside of the organization I work for. Meeting with different clients, coming up with sketches, and going through the process to make sure the right look and fit for each client.

Social Media Campaigns

There are several national holidays that are celebrated within the RCSD. For each we try to acknowledge those within our community that may be celebrating them. The creation of a post for social media is just part of what is showcased for the day. This is a grouping of some of my favorites I have created.

RCSD Summer Learning 2021

To try combat learning loss due to COVID-19, we created a large campaign with several other partners around the city of Rochester to get students excited to learn. The idea focused around super heroes and summer learning loss.

See Yourself Here Campaign

With new leadership in our Human Capital department, there was a push to rebrand and encourage people to apply to work with the RCSD. This campaign really focused on seeing yourself within the RCSD in multiple different positions.

Frederick Douglass Week

Anna Murray-Douglass School No. 12 was asked to participate in Frederick Douglass week in Washington D.C., by the Frederick Douglass Family Initiatives. I was able to contribute by create a video that was played in D.C., as well as making posters for their school that were used during the week.

School Calendar 2021-22

Each year the I am responsible for creating the RCSD calendar. This holds all dates, holidays, and vacations for the school year. As well, the artwork inside the calendar is from RCSD scholars throughout the District.